It is a common knowledge that technologies change, evolve and transform our communication capabilities – email, voice, text messages, instant messages, social networks, the list goes on and lately the increased impact of video. YouTube videos have become a necessary promotional and engagement tool for the modern real estate agent. So what is next?
According to Professor Albert Mehrabian 93% of our communication involves non-verbal cues and facial expressions. 55% of communication is visual (body language, eye contact) and 38% is vocal (pitch, speed, volume, tone of voice) and only 7% is attributed to words. Experts in non-verbal communication claim that the studies are inaccurate, but lately more and more people prefer to watch a video instead of reading an article – why? Because they saves time, apprehend information easier and are able to make a judgment faster due to the non-verbal cues and emotional attachment.
Moreover, when we communicate over email, text message and phone, the chance of messages to get misinterpreted is higher. In the Internet people interact mainly through text: chat and email, which makes it more difficult to build the necessary trust between customer and business because all those non-linguistic cues that help build and maintain confidence are lost. The sense of a personal connection is never truly established or maintained.
So let’s face the reality, face-to-face communication engages more human senses. It is no secret that a few of the reasons a real estate agent to request a meeting with a potential client are to establish that personal connection, understand better the buyers/sellers preferences, gain information by reading the non-verbal cues and create an unique relationship with the customer.
But is there a way to bring that online? Yes, there is. With LeadSecure we enable real estate professionals to insert a human, personal connection back into business. While not neglecting the importance of face-to-face communication, video communication online can solve the problems with misinterpretation, personal connection and lack of non-behavior cues. Here are three good reasons why video communication online is important for the real estate industry.
1. Build relationships, establish and increase trust – A simple telephone call will tell you very little about the potential business relationship you are looking to start. People want to feel special and eye contact is a crucial factor in that process. Participants can align words with visual contact, which enhances the process of establishing yourself as an expert. Moreover, traditional communication channels are transactional ones. Live video chat help customers to put a face on your brand, makes the customer more comfortable and increases their trust.
2. Remotely showcase a property - The real estate industry is very visual one. If a picture is worth 1,000 words, then video should be a 1,000,000. With LeadSecure technology a real estate professional is able to remotely showcase a property to a customer who can get the feeling of the inside and outside of the property and answer questions in real-time. The best part of it is that we don’t require any additional technology besides a smartphone, our application (Android and Apple) and your unique short URL. Which leads to the next point.
3. It is cost effective and increases productivity – As a real estate agent you spent some of your time arranging meetings with potential buyers, sellers. Yet, that time could be spend in a more productive way. Video communication is a cost effective way to see and meet with your short and long-distance customers.
Can you smile over the phone, I doubt that?